USP

Get More Clients With Captivating Content [Part 3 of 4]

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Get More Clients With Captivating Content [Part 3 of 4]

Create a message that your audience will rally behind and they’ll spread it to every corner of the internet. An enlightened marketing strategy for clear and captivating content that STANDS OUT from the noise and gets results.

Story Marketing For Online Success

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In this episode, we continue our theme of tapping into your story for success, your U.S.P., and attracting ideal clients. We talk about how to look at your story for these keys to your success, why your audience cares about your story, and how to tell your story in a way that connects with your fans and helps position you as THE one and only person they want to hire.

Your Biggest Struggle Could Be The Key To Your Biggest Success

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Learn how to turn your biggest struggles into your biggest success

YOU are the solution to a very unique problem in the world and your business is an extension of that. What if the constraint that gives you the most grief was, in fact, your superpower as a business? What if your unique struggle was the key to your U.S.P.?

Brands That Do More Than Sell

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You can use your marketing strategy to make the world a better place instead of adding to the noise and in the process, attract better clients who will help you spread your message to every corner of the planet. THIS is the power of enlightened marketing. It’s not a new concept, but it’s definitely coming … Read more

Use Your U.S.P. To Connect With Ideal Clients

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You’ve probably heard of U.S.P. before – most people call it your Unique Selling Point and it’s vital to positioning yourself in a crowded market.

I prefer to think of it as your Unique Storytelling Perspective because selling point and positioning are really hard to figure out until you understand what your unique selling point and market position are.  In other words, they’re both hard to see when you’re in the thick of it, but so obvious in hindsight.

But once I started looking at U.S.P. as my Unique Storytelling Perspective, it got a LOT easier to work with, for myself and my clients.

I’m creating a ton of content around this idea right now, so stay tuned for new posts/PDF’s/videos and more to help you put all this to work in your business and use it to STAND OUT and be recognized as the #1 go-to expert for your ideal clients.  But let’s start with the basics – what makes you different than everyone else in your industry and how does that make you uniquely qualified to help your clients?

Your Unique Storytelling Perspective – U.S.P.

I’m going to show you 2 things in this video –
how to compete with others in your industry, no matter how long you’ve been in business or where they’ve been published…
AND I’ll use my own unique perspective as an example to help you wrap your head around how this works: